How to Choose the Right Size EDDM Printing for your Brand?

If you’re planning to use EDDM printing services to reach out to new target customers and expand your business, then there are a few things which require your utmost notice.

Basically the idea of direct mail is easy- i.e. sending out amazing marketing offers to target audience- but then you have different print formats and sizes to select from which you should cautiously consider to enhance your success rate and manage your budget.

There are a few questions which you should ask yourself before getting the EDDM printing done:

  • What is the number of offers or coupons you are planning to put in every mailer?
  • How much info do you wish to include on every mailer?
  • What is more important to you: the number of prospects or the height of every prospect’s visibility?

Well, the basic rule of thumb is that small the postcards lower is the production cost and bigger the postcard, higher is the price of the flyers. So, for all those who have a short and sweet message, then a small postcard will work perfectly for them. But, remember you get only what you pay for.

Big format will add better visibility to your flyers and give you more recipients and may render increased response rates. They will also give you more space to format your content. For advertising companies looking to enhance sales, they need a perfect mix of images, content, white space, coupon places and sales copy. Thus a large format will be a better option for them.

Well the different sizes available for EDDM printing are mentioned below:

  • 6.5”x9”
  • 6.5”x12”
  • 8”x6.5”
  • 8”x10”
  • 8.5”x11”
  • 9”x11”
  • 9”x12”

The 6.5” x 9” is the standard industry size EDDM printing size as it gives great visibility. It is regarded as “workhorse” postcard and has several applications. It is a perfect option for multiple coupons, promotional ads and openings.

The 8.5” x 11” is the size which gives you a high visibility and helps in delivering the right message to its recipient. Exactly the size of a printer paper, they offer a big space for plethora of offers and sufficient info, images and content. They are perfect for multiple products promotion, declaration of an event or service and more. It helps in generating higher awareness and bigger response.

The 9” x12” EDDM flyers are for those advertisers who wish to promote a lot of products and services in one go. It could be used for event guide, menu, brochure for products and more. It adds more visibility and enhances the chance of branding.

Choosing the right size EDDM printing is very important to make a deeper impression on your target customers. It helps you in driving more sales transactions. And it is super easy to decide. All you need to do is choose a reliable and efficient EDDM printing company and they will suggest the best flyer size for your purpose. So, speak to a professional now and get the right advice for your product promotion.