Let’s be honest, most real estate professionals don’t experience massive success. In fact, according to the National Association of Realtors, only twenty percent of real estate professionals handle eighty percent of property closing that takes place in the United States. Unfortunately, the rest get very little to no business at all. Real estate professionals can lose clients due to unethical real estate practices or mediocre service. Is it possible to change these grim statistics? By implementing new marketing strategies and continually building client relationships by using real estate Christmas cards it’s possible to increase the business your real estate company generates.
The real estate business is a big market with roughly two million individuals with real estate licenses. As a result, it may seem nearly impossible to grow your firm. There are a variety of measures you can take to actively expand build your clientele and make more sales. if you looking for homes for sale in Albuquerque you must look out this.
Use Real Estate Christmas Cards to Maintain Current Client Relationships
You can maintain current client relationships by doing what you can to keep in touch with them. Often, realtors become so focused on bringing in new clients that they become complacent with the ones they already have. One way this can be done is by periodically sending postcards to past clients. For instance, sending out holiday cards during the holiday seasons is a great way to let them you are on their mind and that your services are there whenever you need them. For example, real estate Christmas cards can serve as a great reminder.
You can further show your gratitude to current clients by implementing a rewards program that offers exclusive discounts on services or gift baskets. The options are limitless. By continually showing appreciation to individuals or businesses you’ve worked with in the past you will retain them and possibly generate additional business in the future.
Communication and Service Is Key
In a world, with many distractions, it’s easy to get occupied with text messages, emails, phone calls, social media and a plethora of other things. That’s why communication is often the number one issue that real estate agents have when it comes to the upkeep of their client base. The sale of a property isn’t as simple as selling a car or other item. While there may not be new developments every day, constant communication is still important even if you are working on things behind the scene. Agents who are able to be fully present and focus on the needs of each client are the ones who build businesses that are profitable and ultimately successful.
In addition, clients depend on their real estate agent to continually keep them informed about real estate campaigns, a new property on the market and so forth. Live up to your guarantee of regular feedback and progress reports.
Constantly Educate Yourself
As with any business in this climate, things are constantly changing. If it’s been a long period of time since you’ve been to school it may be time to educate yourself on new real estate selling techniques and knowledge. Considering taking supplemental real estate courses to find out what new measures realtors are taking to expand their business. After all, your clients deserve the very best the industry has to offer and you should provide them with just that.
Become A Trusted Advisor
Become an authoritative source for all things real estate for your clients. This can be done by supplying resources they can refer to for advice. Usually, this through a blog and articles. You can use a company blog to cover trends in the real estate industry, the latest updates pertaining to the housing market and other helpful tips you learned along the way. Another benefit of publishing content on your website is that it can improve your visibility in the search engines which is a great way to generate new clients.
Always Be Honest
Honesty is always the best policy. When promises are made to your clients you have to make sure that you keep them. This is the only way to develop a trusting relationship with the client. Of course, circumstances may arise that makes it difficult to fulfill some of those promises. However, when this happens you’ll want to be upfront with the client, look for other ways to fulfill the promise or establish new goals. Avoid making bold claims if you know that there going to be next to impossible to come through. Believe it or not, they’ll be able to see just how transparent you are.
Provide Good Service
Ensuring that you provide good service may sound easier than what it really is. You can control customer service outcomes by doing business with trusted service providers that your company uses on a regular basis. Contract these third party service providers to complete important transactions. This can be done, convincing your clients that they’ll get the best bang for their bucks by using people on your team especially when it comes to securing a mortgage or closing out a deal.
Also, clients who don’t have experience who don’t have lots of experience in buying and reselling property will need your guidance. Don’t let them down. Connect your clients with lenders who are both knowledgeable and responsive. Be sure to point them in the direction of resources that will be helpful.
What happens when service disasters occur? Realistically, instances will occur when things don’t go as planned. When this happens it’s up to the agent to salvage the situation as best as they can. Try your best to handle the situation well to satisfy the unhappy client.
The Customer Is Always Right
Of course, the client is always right. When clients opt to use their own service providers and things fall through you should downright blaming them This will ultimately make the situation worse. Instead, formulate a recovery plan to improve things.
Expand Your Client Base
The success of any business relies heavily on new customers. Therefore, you should continually look for new ways to build new relationships. From online marketing to putting out advertisements there is a number of tactics you can employ to generate new leads. These days it’s important to get creative with marketing schemes. Here are a few ways you can build your clientele:
If you haven’t set up social media accounts for your real estate business, then you’re already missing out on potential clients. You can use social media platforms to advertise houses on the market that you’re customers are selling. It’s also the perfect opportunity to interact with users who may be interested in purchasing a new property.
Be sure to keep an eye on the competitor. What new marketing measures are other realtors using to build their client base? What do their website look like? Are they active on social media? Learn from their mistakes to stay ahead of the competition.
Email marketing is still essential to lead generation. Build your collection of emails that are derived from your website, local outreach and social media. You can send emails conveying information that will be of interest to prospective buyers such as what new houses are on the market, properties that are expected to be for sale within the coming weeks as well as news on seminars or other informational events that your company is holding.
Old school postcards still are still effective and should be part of your marketing plan. Consider mailing out postcards to qualified leads or prospective buyers. In fact, sending out Christmas real estate cards during the holiday season adds a genuine touch to potential clients.
Invest In Your Business Growth
Successful Realtors aren’t hesitant to invest in the growth of their businesses and their craft as real estate agents. That means they are always attending seminars and purchase educational materials that can be beneficial in helping them sharpen their chops. In addition, reading articles and listens to podcasts related to the industry can help them discover unique ways to position themselves on the market so that they can continue to expand their empire.
Focus on the needs of the clients
In order to achieve a certain level of success and contentment, the primary goal of a successful realtor is to focus on the needs of their clients rather than themselves. Yes, being able to identify the needs, desires of the typical client and then formulating possible solutions that can be executed in an efficiently and quickly is crucial. The best way to figure this out is to put yourself in the shoes of the client. What would you want and need? What things would be most important to you? Once you crack this code, you can expect to experience an abundance of success because your business primary focus will be to provide the best customer experience in the real estate industry.
Show Clients That You’re Thankful for Their Business
Finally, the best way to leave a lasting impression on your clients that your closing a sale with is to leave things on a positive note. Be sure to let your clients know how thankful you are for the business they have provided through a thank you note, an email or even a nice phone call.