SEO is currently the buzzword of the online world and right now almost everyone is trying hard to make it to top of the search engine rankings of Google but guess what? It isn’t as easy as it seems to be and as a marketer or an advertiser, you will have to struggle hard with your SEO strategies and your content marketing strategies to at least make it to the first page of the Google searches.
Now, before getting started with the topic of today, let’s clear out one thing for you, as a marketer you need to understand that SEO is difficult but not complex. There are a lot of people who think of SEO to be their biggest fear and when you will ask them for the reason, they will tell you that SEO is complex for them and it needs a lot of knowledge. Well, this is where these people are wrong, it’s a completely wrong perception out there that SEO is all about knowledge and it’s complicated. The reality is that SEO is extremely easy and basic, it’s just that you need to be a good strategy maker in order to win the marketing game.
Today in this article we are going to jot down some of the most common SEO mistakes that most of the marketers are making out there. So, grab a notepad and start noting what you shouldn’t be doing when it comes to the search engine optimization of your website.
1-Ignoring local SEO
It’s pretty simple to understand that if your business has a physical location then you need to do some local SEO on the web. What actually happens is that most of the people tend to search for your contact number, your opening hours and your address on Google before making a visit to your actually physical location. Now, it is but very obvious that if there won’t be any information about you online then you might end up losing a lot of customers who would come to your office and actually spend some money. So, never in life ignore the importance of local SEO for your business.
2-Not knowing the target keywords
At the end of the day we all know the fact that a good SEO strategy involves known and determining your target keywords. If you don’t know about your target keywords then honestly your SEO is going to be a complete failure for you. The major difficulty is to find the keywords of your niche and also, as a marketer you have to keep an eye on those keywords that have less competition in the market.Never make the mistake of using ordinary keywords. Even a good SEO agency that delivers results focuses on finding the target keywords for you that aren’t being used you your competitors. In a nutshell, this isn’t something you can take lightly and if you really want your strategy to be effective then you need to make some extensive keyword research for your content.
3-Disregarding Mobile
People nowadays are so indulged and focused on the algorithm of Google yet they are making a one big mistake and that is disregarding the mobile phone users. Google has already changed its algorithm and it has presented the mobile first index yet there are several companies who don’t have mobile friendly websites and trust me, these companies and brands are soon going to pay the price for this mistake. However, if you really want to get on top of the search engine of Google then you need to make sure that your website is mobile-friendly. It’s already 2018 and your website should not be purely limited to the desktops.
These are the three major mistakes that most of the marketers and advertisers are making. But this time, when you make a website for your business, make sure that you aren’t making the exact same mistakes. Follow the tips that we’ve mentioned and we assure you that you’ll be running a successful we